About The Uncommon Thread

At the Uncommon Thread, we want to create for our customers a unique and rewarding shopping experience. We decided that the best way to realize such an important result for our customers was to systematically determine which elements of a shopping experience we enjoy and which elements we despise! We decided that a great shopping experience is born from three important elements: service, selection, and price.

While researching ideas for how to run a fun and successful denim and tee-shirt store, we spent lots of time shopping elsewhere. If you have ever shopped in the various independent boutiques in the Denver area, you may have felt a little uncomfortable. We found, time and time again, that we were not treated as important or even respectable in many of the shops we stopped into. Everyone selling anything will tell you that good service is an important aspect to a successful business, but we find that many independent retailers take this no further than words. At the Uncommon Thread, we will work tirelessly with you to find an outfit that you love, and that fits you properly. You will never feel pressured or obligated; after all, we are here to build relationships with our friends and neighbors in the community.

Good service is great, but only if there is product to back it up, right? Our buying team at the Uncommon Thread shops very carefully to find denim that will prove popular among different people of varying tastes and body types. Furthermore, we select brands that might be hard to find or unique, so that you always have a reason to stop by and see what's new. We also focus on local tee-shirt vendors that may be just starting out or may not have the capital to distribute world-wide yet. The coolest ideas are not always just the ones highlighted in department stores! You are sure to find some fun and local tees at the Uncommon Thread.

Finally, what is the point of getting friendly help in choosing an outfit if it is overpriced? At the Uncommon Thread, we frown on the notion that "boutique" should be synonymous with "expensive". Though we may not deeply discount our denim, it will never be marked up beyond what proves competitive within the industry and fair to our friends. While some brands cost more than others, the same brand shouldn't cost more based on where you buy it.

We are locally-owned, and we live right here in the Highlands. Our goal, beyond service, selection, and price standards, is to create a fun shopping environment that is never stuffy or uncomfortable. Please stop in and say Hi; we are always excited to meet new friends.